The project is the latest in a wave of revitalization currently washing over Atlantic City. In keeping with the Hard Rock’s high-wattage, rock ‘n’ roll aesthetic, the brand new façade will feature an 80-foot guitar and an LED light show. In addition to 3,500 revamped hotel rooms, the complex will include a state-of-the-art casino (with all marble floors, not carpet), 20 restaurants, and two theaters-the newly expanded, 7,000-seat Hard Rock Live at the Etess Arena and a 2,000-seat arena that has rarely been used in the structure’s nearly 30-year history. In addition to the ribbon cutting, Allen also forecasted an ambitious slate of 300 live shows in the sprawling complex’s first year in operation.Īddressing a live audience at the Hard Rock Café in Times Square, Allen showcased visual renderings of the complex’s sleek, faux minaret-free look, and shared details of its $500 million redesign.
At a press conference Wednesday morning, Hard Rock chairman Jim Allen announced that June 28 will mark the opening of the Hard Rock Hotel & Casino Atlantic City, the much-anticipated replacement to the Trump Taj Mahal.
